How to make your IP “toyable”

Eva Rubira y Pilar Fernández Vega
General Manager & Director of Licensing and Marketing at El Ocho

Yago Fandiño
Head of Kids Content at RTVE

Raúl Guerrero
CEO at Bandai Spain

An essential point for a powerful IP is that it has the potential to be able to generate merchandising and specifically toys. We will know from the hand of the toy industry and the licenses in which they are set to bet on an IP and we will know practical cases. First-hand information ready to use in your next IP’s.

This conference is part of 12th 3D WIRE FESTIVAL – INTERNATIONAL ANIMATION FESTIVAL.

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